The sale of 7 Copperfield Lane in Franklin, MA was an outstanding success. The house found a buyer quickly, and the $520,000 selling price was $20,000+ over the $499,900 asking price! (You can review all of Warren Reynolds’ recent listings and sales here.)
Seller thrilled with results
The ecstatic home seller had the following to say about her experience with attorney and real estate broker Warren Reynolds:
A strategy for success
The sale of 7 Copperfield produced such fantastic results because Warren and the seller worked together to properly position the home to sell quickly and for top dollar. While the home had received many updates over the preceding seven years (including a new kitchen, replacement windows, new hardwood flooring and a new boiler), the bathrooms were dated and the entire interior needed freshening. The basement was filled with years of personal possessions and one area on that level had a strong pet odor.
Warren and the seller formed a team to get the home ready for market without the expenditure of a lot of time and money. To make the process as easy as possible, and still demonstrate the home’s potential to buyers, Warren suggested that the seller freshen only the master bedroom, while leaving the rest of the interior as-is.
With the help of a skilled tradesman referred by Warren, the master bedroom’s heavily striped wallpaper was removed. A coat of neutral paint did wonders to the room. The worn wooden medicine cabinet in the master bath was painted white. This was a low cost cosmetic upgrade that made the master bath look a whole lot better.
In addition, Warren contributed physical labor to help the seller de-clutter the basement and eliminate the pet odor by removing old area carpeting the seller’s dog liked to rest on.
Power line transmission corridor was a challenge
There was one feature that the seller and Warren could do nothing about in terms of elimination or mitigation: the rear yard of the property abutted a large electric power line transmission right of way.
The power lines were clearly going to be noticed by many buyers. There was certainly no way to physically eliminate that challenge to a successful sale!
Compelling asking price
Warren advised the seller that the best way to neutralize potential objections to the power lines was to price the home attractively. He suggested that the price be kept below $500,000 in order to make the price seem compelling. The plan was to draw immediate interest from price-sensitive buyers who would overlook the power lines because the home offered so much for the money. The seller thought that made sense and set the asking price at $499,900.
The marketing
Warren’s marketing featured professional photos, a 3D tour with floor plans, and a highlight video. He ran targeted ads featuring the home on YouTube, Facebook and Google. You can see the landing page for the home here.
Video
The video is short and invites further investigation of the property. Video sells homes in the digital age!
3D Tour
Follow the hotlink here or in the image above to experience the power of 3D marketing. Buyers can virtually walk through the home at any time of day and night. This reduces the number of physical, in-person tours a home gets, making living in a home for sale much easier.
Professional photos
Professional photography does a lot for just about every listing. Yet a lot of agents still take their own pictures! In the digital age, you communicate the most visually. Attractive photos help a home make a great first impression. With 7 Copperfield, Warren could focus on the gorgeous in-ground pool! It was a big benefit the marketing could capitalized on. There weren’t many colonial homes with pools for sale in the region asking under $500K!
Floor plans
These floor plans come with integrated photos, so viewers can see the interior of every room by tapping icons in the plan. The plans can be uploaded to the Multiple Listing Service, which propagates them to hundreds of real estate websites, including Zillow, Realtor.com, and Trulia.
The results
Strategy, pricing and marketing all came together the first day of showings. Warren held open houses on two consecutive days. There was strong turnout at both opens. When a buyer sees other buyers at an open house, it fosters a sense of competition. When a house is priced to market and prospective purchasers see there is competition for the home, that leads to higher offers. The best offer 7 Copperfield received was for $520,000, a full $20,000 over asking!
Because of the fear of competition for the property, the buyer with the winning offer felt fortunate to get the house. This paid extra dividends at the home inspection. The buyer made no repair requests, sought no price concessions. He ended up taking the house in as-is condition. This was another big plus for the seller!
If you own a home with “challenges”
The above case study shows how a home seller will benefit if seller and listing agent work together, before the home is actively marketed, to identify and then address the likely objections buyers will have to the property. Such a strategic approach, coupled with cutting-edge digital marketing, will result in a faster sale and a higher selling price. The payback for the home seller is real!
If you own a home with condition or location “challenges”, contact Warren Reynolds via the form below. He will devise a home selling strategy and create the great digital marketing that will get you sold quickly and for more money!
Copyright ©02038.com
You get more with Warren Reynolds than you do with other top real estate agents. You’ll find in Warren rare knowledge and experience dedicated to helping you achieve all the value that home brings. Warren has a law degree and 20+ years of home selling success in Massachusetts. — talk with Warren today! 508-561-6259
"We have now bought and sold five homes. By far, you have been the best realtor we have worked with. Your professionalism and knowledge are so valuable to your clients. You made this process so easy. "-CB
Make better decisions
and feel in control.
Did you know you can materially improve your home selling success by choosing your marketing agent and brokerage brand wisely? It’s true! A marketing agent with a sterling reputation, backed by a strong brokerage brand, will do wonders for the reception your home gets upon entry to market. Call Warren today! 508-561-6259
"As first time homebuyers we were fortunate to work with Warren. He was a great asset and sounding board. He always gave solid advice. Warren played a pivotal role in helping us negotiate with a difficult seller. We truly benefitted from having Warren in our corner and so will you." -JK
Maximize your home selling success.
Not only is Warren highly skilled and dedicated to protecting your best interests, he will be highly responsive to your needs! He CARES about his clients and is always, always there for them. Why not give it a try? Contact Warren now and see how well he takes care of you! – talk with Warren today! 508-561-6259
"I had many, many questions which Warren was always more than willing to answer with a never ending patience. Throughout the process Warren looked out for my best interest. I may have purchased a garden style condo but Warren treated me like I was purchasing a million dollar estate!" -MP
Get the attention you deserve.
Warren is a very creative real estate practitioner and he uses that creativity in ways that provide important advantages to clients. Creatively runs in Warren’s family! His uncle was Harnett T. Kane, an internationally-recognized investigative journalist and New York Times best-selling author of thirty books about the American South. Experience Warren’s refreshing difference today! 508-561-6259
"Your creative approach to all aspects of my move helped make the transition easy and pleasurable. You were recommended to me by a friend who appreciated your integrity, expertise, friendliness and conscientiousness - qualities that I have witnessed in abundance as we've worked together." -KB
Get creative with Warren.
Warren is a highly dedicated professional in all his real estate dealings. That means he will continue to serve you well, even when others would compromise on their commitments. Warren’s ultimate goals in business are better transactions and greater client satisfaction. Talk with Warren today! 508-561-6259
"As first time homebuyers we were fortunate to work with Warren. He was a great asset and sounding board. He always gave solid advice. Warren played a pivotal role in helping us negotiate with a difficult seller. We truly benefitted from having Warren in our corner and so will you." -JK
Maximize your home selling success.
All real estate agents are legally and ethically bound to be fiduciaries acting in their client’s best interests. His name stands for integrity and he takes his fiduciary duties to you very seriously. He’ll steadfastly put your interests first throughout your home purchase or sale – talk with Warren today! 508-561-6259
"Warren was always there for us. Throughout the process, Warren kept on top of all our concerns. Warren worked for us, and looked out for our best interest. He is a very professional and caring person." - BP
Feel safe and well taken care of.
Warren is a highly dedicated professional in all his real estate dealings. That means he will continue to serve you well, even when others would compromise on their commitments. Warren’s ultimate goals in business are better transactions and greater client satisfaction. His devotion to excellence can demonstrably improve your home buying and selling decision-making and, consequently, your experience of home ownership. Warren constantly stays current on the local housing inventory. And he is conversant with the broader market trends that affect home sales statewide link to Market Updates. Warren knows that the market knowledge he works so hard to maintain and his high standards of real estate practice help him achieve for you the lasting, true value of home ownership. Talk with Warren today! 508-561-6259
"Warren was the finest real estate agent we've ever worked with. This was evident to us in comparison to quite a few realtors we attempted to utilize, as they were not very helpful, understanding or willing to work with us based on our preferences." -SM
“If you think it’s expensive to hire a professional,
wait until you hire an amateur.” Red Adair
Did you know you can materially improve your home selling success by choosing your marketing agent and brokerage brand wisely? It’s true! A marketing agent with a sterling reputation, backed by a strong brokerage brand, will do wonders for the reception your home gets upon entry to market. Warren is known in the local brokerage community as a dependable, highly skilled professional who is a straight-shooter. Other agents like working with Warren because they know they can trust him to be a reliable partner in any transaction. And the Berkshire Hathaway HomeServices brand stands for sound decisions and extraordinary strength and stability. The “Forever Brand” brokerage created by Warren Buffet sets the standard for the real estate industry by focusing not on selling more homes, but rather on selling homes for more!Call Warren today! 508-561-6259
"As first time homebuyers we were fortunate to work with Warren. He was a great asset and sounding board. He always gave solid advice. Warren played a pivotal role in helping us negotiate with a difficult seller. We truly benefitted from having Warren in our corner and so will you." -JK
Maximize your home selling success.
Not only is Warren highly skilled and dedicated to protecting your best interests, he will be highly responsive to your needs! He CARES about his clients and is always, always there for them. In person, by phone, email or text, whenever you need him, you’ll get a prompt response from Warren! Warren’s clients rave about the high degree of consideration and attention they get from him. Why not give it a try? Contact Warren now and see how well he takes care of you! – talk with Warren today! 508-561-6259
"I had many, many questions which Warren was always more than willing to answer with a never ending patience. Throughout the process Warren looked out for my best interest. I may have purchased a garden style condo but Warren treated me like I was purchasing a million dollar estate!" -MP
Get the attention you deserve.
Warren is a very creative real estate practitioner and he uses that creativity in ways that provide important advantages to clients. Creatively runs in Warren’s family! His uncle was Harnett T. Kane, an internationally-recognized investigative journalist and New York Times best-selling author of thirty books about the American South. Warren employs his own creativity by producing compelling marketing, both in print and especially online! His www.02038.com, is a highly effective website promoting the wonderful lifestyle afforded by the Town of Franklin, MA. And his Market Updates content on Massachusetts real estate trends gives home buyers and sellers alike the context they need to make more informed decisions about their housing investments. Warren frequently uses his abilities to devise resourceful solutions to the diverse challenges that threaten to complicate most real estate transactions. Warren has made real estate his career and won many sales awards in his 20+ years in brokerage, including the highly prestigious Chairman’s Circle Gold Award and the elite Centurion Award. Experience Warren’s refreshing difference today! 508-561-6259
"Your creative approach to all aspects of my move helped make the transition easy and pleasurable. You were recommended to me by a friend who appreciated your integrity, expertise, friendliness and conscientiousness - qualities that I have witnessed in abundance as we've worked together." -KB
Get creative with Warren.
You get more with Warren Reynolds than you do with other top real estate agents. You’ll find in Warren rare knowledge and experience dedicated to helping you achieve all the value that home brings. Warren has a law degree and 20+ years of home selling success in Massachusetts. His legal knowledge and decades-long experience in putting — and keeping — real estate sales together give him a better handle on the legal, practical and emotional dynamics of the real estate transaction. Warren uses these skills to empower clients to achieve more! He often anticipates and resolves problems BEFORE they can become serious impediments. Enjoy the sense of trust, security and control that comes from having a highly skilled expert at your side — talk with Warren today! 508-561-6259
"We have now bought and sold five homes. By far, you have been the best realtor we have worked with. Your professionalism and knowledge are so valuable to your clients. You made this process so easy. "-CB
Make better decisions and feel in control.
All real estate agents are legally and ethically bound to be fiduciaries acting in their client’s best interests. But many agents give their fiduciary duties short shrift in their quest for the quickest and easiest path to a closing. Not Warren Reynolds! His name stands for integrity and he takes his fiduciary duties to you very seriously. He’ll steadfastly put your interests first throughout your home purchase or sale. This may make Warren work longer and harder for you than most other agents would. But ultimately, Warren’s diligence and attention to detail is his commitment to an experience that transcends the sale. He wants you to have the confidence and peace of mind that comes with having a true fiduciary protecting you. Discover the difference of working with an agent who does not view you as just another opportunity for a commission – talk with Warren today! 508-561-6259
"Warren was always there for us. Throughout the process, Warren kept on top of all our concerns. Warren worked for us, and looked out for our best interest. He is a very professional and caring person." - BP
Feel safe and well taken care of.