Portfolio of Work

home sale lisitngs Warren Reynolds

(Note that the homes shown in this Portfolio are just some of Warren’s recent listings.  You can see all of his recent home listings and sales here.)

Our digital marketing plan

In 2001, only 8% of home buyers started their home search online. Today, 98% of home buyers start online and over half of those find the home they end up buying from their online searches.

Today, digital marketing is the most important factor in home selling success. Digital marketing gets you the most money and the best terms for your home because it goes to where the buyers are: online!

We highlight in the videos below exactly what our cutting-edge digital marketing plan includes:

80/20 rule and the Three Ps

As in most areas of life, in real estate brokerage the 80/20 Rule applies: 80 percent of the business is done by only 20 percent of the agents.

The vast majority of real estate agents are part-timers, dabblers or hobbyist agents who sell at best a few homes per year. Often they employ pretty much the same tired old-school tactics when they market a listing.  These are best described as the “Three Ps”.

Put up a for-sale sign; Post the listing to the MLS; and Pray the home sells.

For the bulk of real estate agents, even today, this is their marketing strategy!

A new formulation of the Three Ps of home sales

Today’s digital world opens up cutting-edge home marketing opportunities that can make a huge difference in how well your home sells. It’s not just about innovative techniques, it’s also about how well those techniques are performed.

Modern home marketing has three components, and all three are critical and necessary in order for optimal success in today’s digital marketplace. These can be called the “New Three Ps“. 


Preparation can be likened to the packaging of a product before it goes on the market.  For example, if you are selling a used car, you wouldn’t dream of putting it on the lot before you washed, waxed and detailed it. If you’re Apple and about to release the latest version of the iPhone, you’re sure to pay just as much attention to the packaging as to the product itself!

In regards to home sales, preparation occurs in the process of staging and make-ready repairs, and it’s frequently overlooked by owners and their agents.


The second component of the New Three Ps of home sales is Price. If you’ve overpriced your home, all the preparation in the world isn’t going to make a difference. Conversely, an intelligent pricing strategy will result in more money for you at the closing.


The third and final component is Promotion. Today’s tech-savvy and mobile buyer is looking for their next home online.  This means you need a cutting-edge, aggressive internet and social strategy to help you succeed.  A good digital marketing strategy puts your home in front of more buyers and induces them to ask to get inside your home.  And getting buyers inside your home is the key to getting more – and better – offers for your property.

So browse through the Portfolio of listings below. They show you how preparation, price and promotion combine to make a magic sauce that produce superior results for home sellers.

(You can see all of Warren’s recent home listings and sales here.)

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November 4, 2023

Portfolio – 8 Dover Circle in prestigious Franklin Chase

SOLD | $965,000 | 8 Dover Circle, Franklin, MA. A brick-front colonial designed for entertaining and luxury living in the prestigious Franklin Chase neighborhood, this home […]
November 4, 2023

Portfolio – Like-new home in a prime location

SOLD | $525,444 | 32 Cross St, Bellingham, MA. A completely renovated three-bedroom, two-bath Cape, this home will exceed your expectations! Extensive updates have transformed this […]
December 18, 2022

Portfolio – Gorgeous condo in Franklin, MA

SOLD | $272,500 | 406 Franklin Crossing Road offers all-new living without the new-construction price! Gutted to the studs and rebuilt in 2022, this unit at […]
December 18, 2022

Portfolio – An oasis of privacy

SOLD | $525,000 | 400 Wrentham Road in Bellingham, MA. This property consists of a beautifully renovated, move-in ready home on a delightful .96 acres of […]
August 5, 2022

Portfolio – 2210 Franklin Crossing Rd

SOLD | $280,000 | 2210 Franklin Crossing Road, Franklin, MA We set a record-high selling price for a condo at the Franklin Crossing Condos in Franklin, […]
May 28, 2022

Portfolio – 6 Mountain Ash Lane

SOLD | $567,000 | 6 Mountain Ash Lane, Franklin, MA We sold 6 Mountain Ash Lane for $567,000. That’s the highest price paid for an attached […]
May 28, 2022

Portfolio – 1 Applewood Lane

SOLD | $540,000 | 1 Applewood Lane, Franklin, MA We set a record when we sold 1 Applewood Lane for $540,000. To date, that’s the highest […]
September 9, 2021

Portfolio – 22 Catherine Avenue

SOLD | $585,500 | 22 Catherine Ave, Franklin, MA 22 Catherine Ave was a one-owner home when we had the opportunity to list and sell it. […]
September 5, 2021

Portfolio – 17 Church Ave

SOLD | $455,000 | 17 Church Ave, Franklin, MA 17 Church Ave is set on a level lot with a fenced yard in the heart of […]
September 5, 2021

Portfolio – 21 Mount St

SOLD | $460,000 | 21 Mount St, Franklin, MA 21 Mount Street in Franklin, Massachusetts is a beautifully renovated home. The extensive improvements made by the […]
March 17, 2021

Portfolio – 10 Blueberry Lane

SOLD | $610,000 | 10 Blueberry Lane, Upton, MA The home seller was very pleased with our work for her: Prime location in Upton, MA The […]
December 28, 2020

Portfolio -19 Pearl Street

SOLD | $386,100 | 19 Pearl St, Bellingham, MA Our marketing campaign focused on digital promotion.  Today’s home buyers look for housing almost exclusively online. A […]
November 29, 2020

Portfolio – 7 Copperfield Ln

SOLD | $520,000 | 7 Copperfield Ln, Franklin, MA Our marketing featured professional photos, a 3D tour with floor plans, and a highlight video. We ran […]
November 24, 2020
warren reynolds real estate portfolio

Portfolio – 99 Park Road

SOLD | $425,000 | 99 Park Road, Franklin, MA 99 Park Road is a young duplex condo with a lot of nice features.  Below is a […]