The marketing and sale of 99 Park Road in Franklin, MA was a complete success for the home sellers. This duplex condo sold for the asking price immediately after the first open house. (You can review all of Warren Reynolds’ recent listings and sales here.)
Very happy home seller
The home seller had the following to say about his experience with attorney and real estate broker Warren Reynolds. Warren was both his listing agent for the sale of the unit and the buyer agent who helped his wife and him find their next home:
Strategy to sell the home for more money
99 Park Road is a young duplex condo with a lot of nice features. However, there were a few factors which, if left unaddressed prior to marketing, could have potentially impaired the home’s ability to sell for top dollar.
Below is a quick summary of the strategy Warren suggested to the seller as the way to maximize the selling price of the unit. The seller implemented Warren’s suggestions and the benefits show in the asking-price offer the seller accepted during the first week of marketing.
Replace deteriorated deck
The unit’s deck was heavily deteriorated. The decking and rails were too rotted for for a simple power washing and re-staining.
Instead, the sellers did the smart thing and had a new deck installed. Warren connected the sellers with the contractor who did the work.
Repurpose a room to appeal to buyers
There was a room on the first floor, located just off the kitchen. This room had an unclear function. The sellers used it as place for a kitty litter tray and some old, outmoded video gaming equipment. The room lacked a window and was too small to be a desirable family room. It couldn’t be marketed as a home office since there already was a nice home office in another room on the first floor. And leaving the room as the “kitty litter room” was not going to be helpful to the marketing!
The marketing opportunity was to showcase the room in way that would appeal to buyers most likely to purchase the property. Warren hit on a great solution: stage the room as a playroom for young children! Demonstrating the room as a playroom was an ideal way to make the first floor much more inviting to buyers with young kids. Being right off the kitchen meant a parent preparing a meal could keep an eye on the child. And a child safety gate would easily control access.
While there were no youngsters currently living at the home, the sellers borrowed children’s furniture and items from friends. The result was a very emotionally involving room that was a big hit with the family who bought the condo. These buyers had a toddler and fell in love with idea of the playroom just off the kitchen. By demonstrating the use of the room as a playroom, Warren and the seller created a highly functional and useful feature out of what otherwise would have been viewed by many buyers as a odd, orphan room. This materially helped sell the condo!
Municipal water towers behind the home
There was one detrimental feature about the home’s location that needed to be addressed: there were large municipal water towers immediately behind the property.
The towers did not interfere with the use or enjoyment of the home . . . they were just there.
Warren explained to the sellers that while some buyers would object to the towers and would not consider buying the condo because of them, that was not the real risk the towers posed to the successful marketing of the home. The real risk posed by the towers was that if the condo did not find a buyer fairly quickly, buyers would begin thinking that the water towers were causing the home not to sell. If the unit lingered unsold on the market for an extended period, buyers would start to say to themselves “it’s not selling due to those towers, I won’t buy it either!”
Warren counseled that the best way to eliminate the water towers as a potential impediment to the sale of the unit would be to price the property attractively, so that the unit would not accumulate a lot of market age. Warren and the sellers agreed to set the asking price a bit below the recent selling prices of condos similar to 99 Park. The attractive asking price helped the unit go under agreement after the first open house.
Marketing of the home
Below are some examples of the marketing Warren created for the property; you can see the marketing landing page for 99 Park Rd here.
Video
The highlight video is short and easy to watch. Video is a great way to get buyers interested in learning more about a home!
Professional photography
Professional photography is a must for modern marketing, but it is surprising how many real estate agents don’t provide that for their listings
Floor plan
Follow the hotlink at right or in the image below to access the innovative, interactive floor plan for 99 Park Road, Franklin, MA.
This on-line floor plan has a very helpful “furniture placement function.” This lets buyers select and size an icon of any piece of furniture they currently own (or are planning to buy) and place the furniture icon right into any of the rooms of the home. That way, buyers get to see how well specific furniture pieces fit in the home – no need to guess! Check out this labor-saving and fun function!
Thinking of selling your home?
Use the form below to contact Warren Reynolds about your best options to get your property ready to sell for top dollar. Warren is an effective and creative marketer and will help you improve your returns on your real estate investment!
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You get more with Warren Reynolds than you do with other top real estate agents. You’ll find in Warren rare knowledge and experience dedicated to helping you achieve all the value that home brings. Warren has a law degree and 20+ years of home selling success in Massachusetts. — talk with Warren today! 508-561-6259
"We have now bought and sold five homes. By far, you have been the best realtor we have worked with. Your professionalism and knowledge are so valuable to your clients. You made this process so easy. "-CB
Make better decisions
and feel in control.
Did you know you can materially improve your home selling success by choosing your marketing agent and brokerage brand wisely? It’s true! A marketing agent with a sterling reputation, backed by a strong brokerage brand, will do wonders for the reception your home gets upon entry to market. Call Warren today! 508-561-6259
"As first time homebuyers we were fortunate to work with Warren. He was a great asset and sounding board. He always gave solid advice. Warren played a pivotal role in helping us negotiate with a difficult seller. We truly benefitted from having Warren in our corner and so will you." -JK
Maximize your home selling success.
Not only is Warren highly skilled and dedicated to protecting your best interests, he will be highly responsive to your needs! He CARES about his clients and is always, always there for them. Why not give it a try? Contact Warren now and see how well he takes care of you! – talk with Warren today! 508-561-6259
"I had many, many questions which Warren was always more than willing to answer with a never ending patience. Throughout the process Warren looked out for my best interest. I may have purchased a garden style condo but Warren treated me like I was purchasing a million dollar estate!" -MP
Get the attention you deserve.
Warren is a very creative real estate practitioner and he uses that creativity in ways that provide important advantages to clients. Creatively runs in Warren’s family! His uncle was Harnett T. Kane, an internationally-recognized investigative journalist and New York Times best-selling author of thirty books about the American South. Experience Warren’s refreshing difference today! 508-561-6259
"Your creative approach to all aspects of my move helped make the transition easy and pleasurable. You were recommended to me by a friend who appreciated your integrity, expertise, friendliness and conscientiousness - qualities that I have witnessed in abundance as we've worked together." -KB
Get creative with Warren.
Warren is a highly dedicated professional in all his real estate dealings. That means he will continue to serve you well, even when others would compromise on their commitments. Warren’s ultimate goals in business are better transactions and greater client satisfaction. Talk with Warren today! 508-561-6259
"As first time homebuyers we were fortunate to work with Warren. He was a great asset and sounding board. He always gave solid advice. Warren played a pivotal role in helping us negotiate with a difficult seller. We truly benefitted from having Warren in our corner and so will you." -JK
Maximize your home selling success.
All real estate agents are legally and ethically bound to be fiduciaries acting in their client’s best interests. His name stands for integrity and he takes his fiduciary duties to you very seriously. He’ll steadfastly put your interests first throughout your home purchase or sale – talk with Warren today! 508-561-6259
"Warren was always there for us. Throughout the process, Warren kept on top of all our concerns. Warren worked for us, and looked out for our best interest. He is a very professional and caring person." - BP
Feel safe and well taken care of.
Warren is a highly dedicated professional in all his real estate dealings. That means he will continue to serve you well, even when others would compromise on their commitments. Warren’s ultimate goals in business are better transactions and greater client satisfaction. His devotion to excellence can demonstrably improve your home buying and selling decision-making and, consequently, your experience of home ownership. Warren constantly stays current on the local housing inventory. And he is conversant with the broader market trends that affect home sales statewide link to Market Updates. Warren knows that the market knowledge he works so hard to maintain and his high standards of real estate practice help him achieve for you the lasting, true value of home ownership. Talk with Warren today! 508-561-6259
"Warren was the finest real estate agent we've ever worked with. This was evident to us in comparison to quite a few realtors we attempted to utilize, as they were not very helpful, understanding or willing to work with us based on our preferences." -SM
“If you think it’s expensive to hire a professional,
wait until you hire an amateur.” Red Adair
Did you know you can materially improve your home selling success by choosing your marketing agent and brokerage brand wisely? It’s true! A marketing agent with a sterling reputation, backed by a strong brokerage brand, will do wonders for the reception your home gets upon entry to market. Warren is known in the local brokerage community as a dependable, highly skilled professional who is a straight-shooter. Other agents like working with Warren because they know they can trust him to be a reliable partner in any transaction. And the Berkshire Hathaway HomeServices brand stands for sound decisions and extraordinary strength and stability. The “Forever Brand” brokerage created by Warren Buffet sets the standard for the real estate industry by focusing not on selling more homes, but rather on selling homes for more!Call Warren today! 508-561-6259
"As first time homebuyers we were fortunate to work with Warren. He was a great asset and sounding board. He always gave solid advice. Warren played a pivotal role in helping us negotiate with a difficult seller. We truly benefitted from having Warren in our corner and so will you." -JK
Maximize your home selling success.
Not only is Warren highly skilled and dedicated to protecting your best interests, he will be highly responsive to your needs! He CARES about his clients and is always, always there for them. In person, by phone, email or text, whenever you need him, you’ll get a prompt response from Warren! Warren’s clients rave about the high degree of consideration and attention they get from him. Why not give it a try? Contact Warren now and see how well he takes care of you! – talk with Warren today! 508-561-6259
"I had many, many questions which Warren was always more than willing to answer with a never ending patience. Throughout the process Warren looked out for my best interest. I may have purchased a garden style condo but Warren treated me like I was purchasing a million dollar estate!" -MP
Get the attention you deserve.
Warren is a very creative real estate practitioner and he uses that creativity in ways that provide important advantages to clients. Creatively runs in Warren’s family! His uncle was Harnett T. Kane, an internationally-recognized investigative journalist and New York Times best-selling author of thirty books about the American South. Warren employs his own creativity by producing compelling marketing, both in print and especially online! His www.02038.com, is a highly effective website promoting the wonderful lifestyle afforded by the Town of Franklin, MA. And his Market Updates content on Massachusetts real estate trends gives home buyers and sellers alike the context they need to make more informed decisions about their housing investments. Warren frequently uses his abilities to devise resourceful solutions to the diverse challenges that threaten to complicate most real estate transactions. Warren has made real estate his career and won many sales awards in his 20+ years in brokerage, including the highly prestigious Chairman’s Circle Gold Award and the elite Centurion Award. Experience Warren’s refreshing difference today! 508-561-6259
"Your creative approach to all aspects of my move helped make the transition easy and pleasurable. You were recommended to me by a friend who appreciated your integrity, expertise, friendliness and conscientiousness - qualities that I have witnessed in abundance as we've worked together." -KB
Get creative with Warren.
You get more with Warren Reynolds than you do with other top real estate agents. You’ll find in Warren rare knowledge and experience dedicated to helping you achieve all the value that home brings. Warren has a law degree and 20+ years of home selling success in Massachusetts. His legal knowledge and decades-long experience in putting — and keeping — real estate sales together give him a better handle on the legal, practical and emotional dynamics of the real estate transaction. Warren uses these skills to empower clients to achieve more! He often anticipates and resolves problems BEFORE they can become serious impediments. Enjoy the sense of trust, security and control that comes from having a highly skilled expert at your side — talk with Warren today! 508-561-6259
"We have now bought and sold five homes. By far, you have been the best realtor we have worked with. Your professionalism and knowledge are so valuable to your clients. You made this process so easy. "-CB
Make better decisions and feel in control.
All real estate agents are legally and ethically bound to be fiduciaries acting in their client’s best interests. But many agents give their fiduciary duties short shrift in their quest for the quickest and easiest path to a closing. Not Warren Reynolds! His name stands for integrity and he takes his fiduciary duties to you very seriously. He’ll steadfastly put your interests first throughout your home purchase or sale. This may make Warren work longer and harder for you than most other agents would. But ultimately, Warren’s diligence and attention to detail is his commitment to an experience that transcends the sale. He wants you to have the confidence and peace of mind that comes with having a true fiduciary protecting you. Discover the difference of working with an agent who does not view you as just another opportunity for a commission – talk with Warren today! 508-561-6259
"Warren was always there for us. Throughout the process, Warren kept on top of all our concerns. Warren worked for us, and looked out for our best interest. He is a very professional and caring person." - BP
Feel safe and well taken care of.