99 Park Road is a young duplex condo with a lot of nice features.
Below is a quick summary of the strategy we used to maximize the selling price of the unit. The seller implemented our suggestions and the benefits show in the asking-price offer the seller accepted during the first week of marketing.
Here is what the seller says about how well we served him during the marketing and sale of his home:
Replace deteriorated deck
The unit’s deck was heavily deteriorated. The decking and rails were too rotted for for a simple power washing and re-staining.
Instead, the sellers did the smart thing and had a new deck installed. We connected the sellers with the contractor who did the work.
Repurpose aroom to appeal to buyers
There was a room on the first floor, located just off the kitchen. This room had an unclear function. The sellers used it as place for a kitty litter tray and some old, outmoded video gaming equipment. The room lacked a window and was too small to be a desirable family room. It couldn’t be marketed as a home office since there already was a nice home office in another room on the first floor. And leaving the room as the “kitty litter room” was not going to be helpful to the marketing!
The marketing opportunity was to showcase the room in way that would appeal to buyers most likely to purchase the property. We hit on a great solution: stage the room as a playroom for young children! Demonstrating the room as a playroom was an ideal way to make the first floor much more inviting to buyers with young kids. Being right off the kitchen meant a parent preparing a meal could keep an eye on the child. And a child safety gate would easily control access.
While there were no youngsters currently living at the home, the sellers borrowed children’s furniture and items from friends. The result was a very emotionally-involving room that was a big hit with the family who bought the condo. These buyers had a toddler and fell in love with idea of the playroom just off the kitchen. By demonstrating the use of the room as a playroom, we created a highly functional and useful feature out of what otherwise would have been viewed by many buyers as an odd, orphan room. This materially helped sell the condo!
The highlight video is short and easy to watch. Video is a great way to get buyers interested in learning more about a home!
Follow the hotlink at right or in the image below to access the innovative, interactive floor plan for 99 Park Road, Franklin, MA.
This online floor plan has a very helpful “furniture placement function.” This lets buyers select and size an icon of any piece of furniture they currently own (or are planning to buy) and place the furniture icon right into any of the rooms of the home. That way, buyers get to see how well specific furniture pieces fit in the home – no need to guess! Check out this labor-saving and fun function!
Thinking of selling your home?
Use the form below to contact us about your best options to get your property ready to sell for top dollar. We are effective and creative marketers. We will improve your returns on your real estate investment!