Why Franklin, MA home prices keep hitting new highs
With home prices already at all-time highs, are you wondering whether home prices in Franklin and across Massachusetts will rise further in 2025?
In this post, we’ll share the key indicator that gives us the clearest insight into where home prices are headed this year, then review what the latest data from the first quarter of 2025 tells us about the market. We’ll finish with practical, expert advice for home buyers and sellers who want a leg up in what continues to be one of the most competitive real estate markets in the country.
And make no mistake—this post is not just to share helpful information. I’m Warren Reynolds, a real estate attorney and real estate broker with nearly 30 years of experience in Massachusetts. We help motivated buyers and sellers succeed in today’s market. If you want to win in 2025’s real estate landscape, contact us today for a free market strategy session.
Home Prices in Massachusetts: Still Rising
Let’s begin with the headline figure: single-family home prices in Massachusetts rose 4.9% in the first quarter of 2025 compared to the same period in 2024. That is a strong rate of appreciation, especially considering how much prices had already risen in previous years.
Here in Franklin, MA, we saw a more modest—but still positive—1.4% increase in median home prices during Q1 2025. That may seem like a slowdown at first glance, but context is everything: in the first quarter of 2024, Franklin home prices surged an astonishing 23%. This year’s slower growth is not a sign of weakness—it’s more like a healthy breather after a sprint.
This data confirms what we’ve been seeing at open houses and closings: the Massachusetts market continues to move up. And if you’re planning to sell your home or buy a new one, it’s more important than ever to understand what’s really driving these trends—and how to use them to your advantage.
What’s Driving the Market? Overwhelming Buyer Demand
The most critical factor affecting home prices in 2025 is buyer turnout at open houses.
We’ve been attending and hosting open houses all across the region, and we can tell you—the turnout has been overwhelming. Long lines of cars parked up and down the street. Packed living rooms. Busy driveways. There’s no better boots-on-the-ground indicator of strong demand than seeing dozens of motivated buyers touring homes week after week.
Until that demand starts to falter—and we’ll let you know when and if it does—prices in Massachusetts will continue to face upward pressure. There simply aren’t enough homes to go around.
Supply Is Still Tight
You may have heard that inventory levels are starting to improve. That’s only partly true. Yes, there’s a bit more supply now than a year ago—but we’re still in severely limited territory.
- Statewide, Massachusetts has just 1.4 months of supply of single-family homes, up slightly from 1.1 months in Q1 2024.
- In Eastern Massachusetts, there’s only 1.3 months of supply, compared to 1.0 months last year.
- Here in Franklin, we have a scant 1.0 month of inventory—up from just 0.5 months in early 2024.
For context, a balanced market typically needs 4 to 6 months of inventory. We’re nowhere near that. This is why competition remains fierce and bidding wars are still very common.
Sales Volume Reflects Low Supply, Not Weak Demand
Despite the rising prices, sales volume has slightly decreased across Massachusetts compared to the first quarter of 2024.
However, that dip does not mean buyers are pulling back. Quite the opposite—buyers are out in full force, but there just aren’t enough homes to go around.
Interestingly, Franklin, MA bucked the statewide trend, showing a marginal increase in home sales volume.
That’s a sign of strength and continued demand in our local market.
What This Means for Home buyers in 2025
If you’re planning to buy a home this year, here’s my advice:
1. Go to as many open houses as possible.
Nothing beats real-world experience. You’ll quickly develop an “eye for value” and learn what home features matter most to today’s buyers. The more you see, the better prepared you’ll be to act fast when the right home hits the market.
2. Be ready to bid high on new listings.
New listings that are priced right often attract multiple offers within days. If you love a home, don’t wait. And don’t low-ball—you’ll likely lose out.
3. Get a fully underwritten mortgage pre-approval.
This is a game-changer. A pre-underwritten approval is much stronger than a standard pre-approval. It makes your offer nearly as solid as cash in the eyes of the seller. We can connect you with trusted local lenders who can get you there fast.
4. Work with an expert.
We’ve helped hundreds of buyers over the years navigate competitive markets just like this one. If you want your offer to stand out in a sea of competition, We can help you craft smart strategies and negotiate from a position of strength.
What This Means for Home Sellers in 2025
If you’re a homeowner thinking about selling—this is your market. With low inventory and strong buyer demand, it’s a fantastic time to make your move.
But success depends on strategic pricing.
Don’t fall into the trap of overpricing just because you think bidding wars are a guarantee. Ironically, if you price too high, buyers may assume you expect multiple offers above that price—and they’ll stay away altogether. The key is to price attractively to spark interest, then let competition drive the price up naturally.
This is exactly where our experience comes in. We’ll help you:
- Analyze current market data to set a smart, competitive asking price
- Stage your home for maximum impact
- Market it aggressively online and off to generate multiple offers
- Manage negotiations to help you get the best possible terms and price
We’ve been doing this for nearly three decades. In fact, many of our recent listings have sold within days—some even in less than a week—with multiple offers over asking.
The Bottom Line
The first quarter of 2025 shows that the Massachusetts real estate market remains strong, competitive, and fast-moving. Franklin, MA continues to perform solidly, with sustained price growth and increasing buyer activity.
For buyers, preparation and guidance are key. For sellers, now is the time to act—but success requires thoughtful pricing and expert execution.
If you’re thinking about making a move in 2025—whether buying, selling, or both—we’d love to help you succeed.
I’m Warren Reynolds, Esq., a seasoned real estate attorney and broker with Berkshire Hathaway HomeServices in Franklin, MA. I bring nearly 30 years of local market experience, deep legal knowledge, and a hands-on, client-first approach to every transaction.
📞 Call or text us today at (508) 561-6259 for a no-obligation consultation. Let’s talk about your goals, your timeline, and how we can position you for success in this exciting market.
Don’t wait. The opportunities in this market won’t last forever. Whether you’re buying, selling, or just exploring your options—let’s get started today!
